The cost of social norms
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The cost of social norms

Way do we like doing some things, but not when we are paid to do them? We live in two diferent worlds simultaneously. One in wich social norms prevail and the other where mercantile norms provide the guidelines. Social essence is in our social norms, our need to communicate with each other. They do not […]

Save more tomorrow
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Save more tomorrow

The Save More Tomorrow, SMarT Plan, by Sholomo Benarzti and Richard Thaler, 2004, proposed a way to deal with the problems of retirement savings. No matter what we do, we are all in organizations pursuing changes in people’s behavior. This is the decision process in order to save for retirement. Analyzing the process we can […]

Its just the common ´flu!
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Its just the common ´flu!

Availability heuristic. What is the frequency of a category? if their retrieval is easy and fluid, the category will be judged extensive. In 2009 the so-called influenza A (H1N1) pandemic began in Spain and  lasted until april 2010 when data were las updated. More than 1,500 cases were officially confirmed and approximately 300 people died. […]

Show me the money!
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Show me the money!

We live in the present, we are temporary discounters. We live our own cognitive biases: present, self-control, optimism, inertia, herd effect … There are proposals that emerge from Behavioral Economics that will help us to make the optimal decisions for us. And we are going to talk about our future and make it a reality. […]

Econ’s vs Human’s
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Econ’s vs Human’s

Let me get you into Behavioral Economics (BE). With a preamble about a jewel that I found this summer at my parent’s home. Among my high school and University papers was an article that I had kept of Kahneman and Tverski in 1986! These two people are recognized in the world as precursors of what […]