My personal, very deep, recognition goes to those of you who have been working since the beginning of the Covid19 crisis on the front line, with risks to your health and that of your families: health-care staff, security forces, transporters, employees of the Post Office and bakeries, employees of supermarkets, gardeners, employees of financial institutions, cleaning staff… Please forgive me if I have not been exhaustive with all the groups, if I have missed any. My applause from my balcony, now over 50 days, one by one, is for you.

Because we have heroes… Because you have already earned the longest applause in the world.

I believe that Vetusta Morla, with “the forbidden hugs”, like other artists and articles in the press, has collected the spirit of the population, of the citizens of this country recognizing the heroism and the recognition of the people who are fighting, for us, against the Covid19. It is very beautiful and the lyrics say a lot: … For the white-winged angels of the hospital… For those who make dirty work, The most beautiful work in the world… Every night we applaud on the balconies… We will never forget your example, We will never forget the dedication… Your love is our inspiration…

Requests arise, proposals for a bonus payment to professionals who are facing the Covid19

  1. Coronavirus – Jusqu’à 1500 euros de prime pour les soignants, aide aux plus modestes: le gouvernement dévoile are «plan d’urgence économique» L’exécutif a notamment annoncé une prime de 500 à 1500 euros net pour les soignants engagés dans la lutte against the Covid-19.
  2. SATSE claims financial recognition and on days off for nurses. France, Argentina and Belgium have already done so. They will recognize with a bonus or premium the extra effort developed by health professionals during the public health crisis caused by COVID 19.
  3. Health weighs to pay the extra that the sector demands for the effort made in the face of the pandemic. The College of Physicians has proposed the measure …
  4. NYC Council Proposes Bonuses For Hospital, Grocery Store Workers and other essential businesses.

At present, in Spain, more than 47,000 health-care workers are or have been infected by Covid19 and, unfortunately, a few dozen have died. In the other groups, being the figures of affectation minor, they are also having their own consequences.

Why do we like to do some things, but not when we get paid for it?

We live simultaneously in two different worlds, one in which social norms prevail and another in which mercantile norms set the tone. Gathering the reflections of Dan Ariely in his book Predictably Irrational.

Our heroes risk their health and that of their family, receiving the applause and recognition of an entire country. And now we offer them 600 or 1,000 euros. From the traditional economic perspective 600 euros is more than 0 euros, but do we confuse the rules of the market with the social ones? To risk their health we should offer them in terms of exchange how much? 10,000, 50,000, 100,000 euros…? By offering 600 euros we can ruin everything.

Ariely and Heyman tell us that we understand that in the standard way we work, we exchange time and energy in exchange for monetary rewards. They propose two types of markets: monetary and social. Money markets are very sensitive to the magnitude of the reward, while social markets are not. This is why people sometimes offer more effort in exchange for no payment (a social market, volunteering…) than they spend when they receive a low payment (a money market, the ordinary labour market). They also bring the idea that when markets are mixed (markets that include aspects of social and money markets) the result is more like money markets than social markets.

In another research, Gneezy and Rustichini, professors at the University of Minnesota, proved that the return to the social environment changed behavior and that behavior can be the opposite of what was expected, since the “everything else remains the same” clause could be difficult to enforce.

A meta-analysis of 128 studies examined the effects of extrinsic rewards on intrinsic motivation and found that contingent rewards of commitment, contingent termination and contingent performance significantly undermined intrinsic motivation of free choice.

And Will ‘Hero Pay’ Stay?

And Will ‘Hero Pay’ Stay? Maybe there is not enough money

Should we reward those who donate?

Should we reward those who donate?, asks Koutmeridou, Chief Behavioral Scientist, DonorVoice, and concludes that offering rewards may increase donations in the short term, but donations are based on controlled motivation and if we are interested in increasing retention or repeat donations, we must carefully consider the types of rewards we use. If a donor truly believes in your cause, you should not eliminate their intrinsic motivation by introducing gifts and rewards. Instead, care for them with gratitude, appreciation, and demonstration of the impact of what they do.

In the social norms is our social nature, our need for communication.

In the social norms is our social nature, our need for communication. They do not require instant compensation. In the case of mercantile norms, exchanges are perfectly defined: salaries, prices, rents, interests… They imply comparable benefits and punctual payments. You get what you pay for.

We are willing to work for free or for reasonable pay, but not for little pay. When we are in the field of mercantile norms we are more autonomous, selfish, individualistic. If a social norm crashes with a mercantile one, the social norm disappears and it is not easy to re-establish it.

In our companies we want the experience of our teams, of our people to be social, emotional, allowing for intrinsic motivation. We want passion, flexibility, loyalty. Social norms create them, commercial ones do not. Money motivates us immediately, but social norms do so in the long term.