On the shoulders of giants
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On the shoulders of giants

More and farther, our desire We would like to see more and farther than our predecessors, we are not going to have keener vision or greater height, but we will be lifted up and borne aloft on their gigantic stature. We are dwarfs, but dwarfs who stand on the shoulders of those giants, and small […]

All inclusive prepaid vacations. Awesomely fantastic! Behavioral economics says
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All inclusive prepaid vacations. Awesomely fantastic! Behavioral economics says

Nothing to worry about and plenty to enjoy! “An all inclusive vacations is travel travel as it’s meant to be: nothing to worry about and plenty to enjoy, all day and all night”. That’s right! That’s what we like. We won’t to get shocked by hidden fees on check-out. follow this post “pain of paying”. When […]

Thinking more cleverly, to save and invest.
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Thinking more cleverly, to save and invest.

What kind of personality best describes you as an investor? Financial coaching (2) Our different personality traits and preferences, along with a wide range of behavior with emotional and cognitive biases, have a strong impact on the way that we invest. The following are the ten worst errors of beginner investors. The idea that our money works […]

Coaching is also financial
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Coaching is also financial

Coaching is also financial (1) Financial coaching is emerging as a differentiated approach to develop financial skills. It is a process that helps people to define financial goals and implement action plans. Financial coaching is currently developing and facing several challenges, including the lack of evidence in the practice. The development of financial coaching will […]

Nudges for our financial health
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Nudges for our financial health

Financial inclusion can be improved by nudges. We can give a hand to our decision-making. Yes, people can. You can improve financial inclusion by nudges in a country like Afghanistan, in which only 10% of Afghans have a Bank account to save in. With the help of behavioral economics a savings product has been designed. M-pasandaz (“M-saving” in Dari) automatically and through mobile […]

Droit à la déconnexion
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Droit à la déconnexion

Everybody has de right to disconnect. Whay then can´t we stop shecking our emails? Dopamine, herding, present bias, regret… can all be reasons for our constant connectivity. The world of work is constantly being changed by digital technologies. Bahavioral patterns, the traditional workplace itself doesn´t always exist. Employees are more and more connected outside work […]

The cost of social norms
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The cost of social norms

Way do we like doing some things, but not when we are paid to do them? We live in two diferent worlds simultaneously. One in wich social norms prevail and the other where mercantile norms provide the guidelines. Social essence is in our social norms, our need to communicate with each other. They do not […]

Save more tomorrow
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Save more tomorrow

The Save More Tomorrow, SMarT Plan, by Sholomo Benarzti and Richard Thaler, 2004, proposed a way to deal with the problems of retirement savings. No matter what we do, we are all in organizations pursuing changes in people’s behavior. This is the decision process in order to save for retirement. Analyzing the process we can […]

Its just the common ´flu!
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Its just the common ´flu!

Availability heuristic. What is the frequency of a category? if their retrieval is easy and fluid, the category will be judged extensive. In 2009 the so-called influenza A (H1N1) pandemic began in Spain and  lasted until april 2010 when data were las updated. More than 1,500 cases were officially confirmed and approximately 300 people died. […]

Show me the money!
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Show me the money!

We live in the present, we are temporary discounters. We live our own cognitive biases: present, self-control, optimism, inertia, herd effect … There are proposals that emerge from Behavioral Economics that will help us to make the optimal decisions for us. And we are going to talk about our future and make it a reality. […]